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'The story of becoming shero'
Our Journey Thus Far
The Shero Life is the first Womens’ Holistic Fitness Community in the UAE, founded in Dubai 2019. Our purpose is
to educate and empower women to live their best lives, through high quality coaching and education.
With over 25 years combined in the fitness industry, our founders Jesse Akister and Ray A. Lilani bring a wealth
of knowledge and first hand experience into the Shero Universe. Their friendship and collaboration began with Generation
Strong, a Strength and Fitness Company. Originally Jesse joined the Generation Strong team in 2018 to support in business
and product development. In collaboration Ray saw Jesse’s passion for women’s empowerment through fitness, and being a true
entrepreneur chose to support in making The Shero Life a reality.
Our story began in March 2019 with The Shero Summit. An immersive 2 day event with female global experts on mindset,
women’s health, and movement. With the purpose of creating a nurturing environment for women to explore new ideas together.
Fostering the Shero values of collaboration and an integrative approach to health and fitness. The event's success fueled the
next steps on the Shero journey.
Our holistic approach to training supports women physically and emotionally using scientifically proven strategies; this is the
foundation for our in-person small group and online training.
The Shero Life Tribe is our membership community, bringing together our purpose of education and empowerment with a supportive
community to support your growth.